Data
57 Google Chrome Usage & Revenue Statistics (2022)

57 Google Chrome Usage & Revenue Statistics (2022)

Google Chrome is currently the primary browser of more than 2.65 billion internet users, up from 1.29 billion in 2014.

You’re about to see a list of up-to-date Chrome usage statistics.

All of the statistics we’ve compiled are current and up-to-date.

Keep reading to find new stats, facts, and trends related to:

  • How many Chrome users are there?
  • Chrome market share
  • Chrome net worth/valuation
  • Most popular searches on Chrome
  • Facts about Chrome
  • Chrome demographics
  • A whole lot more

Let’s see some stats!

Key Chrome Statistics

  1. Google Chrome is currently the primary browser of more than 2.65 billion internet users.
  2. Globally, Google Chrome has a browser market share of over 64%.
  3. Google Chrome's market share in the US is 48.5%.
  4. Google Chrome is the 2nd most used mobile browser in the US, directly underneath Safari.
  5. Despite being Google Chrome's top competitor, Safari has only 1/6th of the company's market share globally.
  6. Google Chrome is used on more than 86% of devices in India.
  7. Google Chrome is used by more than 2.6 billion people all over the globe.
  8. The number of Chrome users has more than doubled from 1.29 billion in 2014 to 2.65 billion in 2020.
  9. Google Chrome has more than 134,000 approved extensions.
  10. Almost 90% of Google Chrome's extensions have under 1,000 downloads.
  11. 22.2% of the extensions developed by Google for Chrome are used by over 1,000,000 people.

Chapter 1: Chrome Usage

Number of Chrome Users/How Many People Use Chrome

  • About 2.65 billion people use Google Chrome as their main browser worldwide.
Chrome is the primary browser of more than 2.65 billion internet users
Source: Backlinko.com
  • The number of Chrome users has more than doubled from 1.29 billion in 2014 to 2.65 billion in 2020.
Year Number Of Users
2020 2.65 billion
2019 2.64 billion
2018 2.4 billion
2017 2.07 billion
2016 1.88 billion
2015 1.54 billion
2014 1.29 billion

In 2011, Google Chrome took over Mozilla Firefox's market share and then just kept going. It is now the most used browser anywhere in the world. While it doesn't have more than 50% of the user base in every country, it is the top browser in every country globally.

It is estimated that there were about 4.66 billion total internet users in January of 2021. This means that more than half of the active internet users in the world choose to use Google Chrome as their browser.

This is especially impressive because Google Chrome is often not the default browser on systems like Windows. But it is adapted to run on many different operating systems, both on computers and on mobile devices.

Monthly Search Volume of Chrome Worldwide

  • Google hosts more than 90% of the world's searches on a monthly basis.
  • Chrome has free keyword tools that businesses can use to determine keyword search volumes.

Google Chrome is the web browser that was developed by Google. As such, it isn't a search engine by itself. But it does use Google as its default search engine.

Google is by far the most-used search engine in the world. More than 90% of searches can be attributed to it. It's estimated that there are more than 7 billion searches on Google every month.

Google Chrome has a variety of browser extensions and add-ons that can help businesses with search engine optimization. These track the monthly volume of searches for different keywords.

By targeting keywords, businesses are able to rank more highly in searches by their target audience, thus improving their sales.

Monthly Search Volume of Chrome in the US

  • Chrome is the most-used browser in the US, with about half of all US internet users preferring it.
  • Chrome is downloaded or updated hundreds of thousands of times each month in the US.

Chrome accounts for about 50% of internet usage in the US. There are hundreds of thousands of downloads and updates every month.

Some of these downloads are from prior users who are setting up a new device, while others are from new users who are just joining the market.

Since Google is the default search engine for Chrome, much of Google's search traffic comes from Chrome.

What percentage of internet users use Google Chrome?

  • Worldwide, Google Chrome is used on about 63.58% of devices.
Google Chrome has a global browser market share of 63.58% across all device types
Source: Backlinko.com
  • The percentage of internet users using Google Chrome has decreased slightly from 2019, when it was 64.6%.

Though there are slightly fewer internet users comparatively using Google Chrome now than there were in 2019, Chrome still corners a whopping 65% of the market. That's across all global devices including computers, phones, tablets, and gaming consoles.

The drop-off in percentage may indicate that Chrome is unlikely to grow much more, however. The browser has taken over well over half of the internet's population. There simply aren't enough users left to allow for potential exponential growth.

Chapter 2: Chrome Market Share

Chrome Market Share by Country

  • In India, Chrome has a market share of more than 85% for both mobile and all general devices.
  • In China, Chrome has a market share of 45.13% in general and 49.15% for mobile phones.
  • Chrome's market share is much less in the US than in the global market, coming in at just 46.32%.

No matter what country you look at, Chrome has the largest browser market share. It is the top choice of internet users in every corner of the world.

The only areas in which it sometimes underperforms are in mobile and tablet preferences. In some countries, Safari edges Chrome out in this regard.

In the US, Chrome only has about 46% of the market share as of 2021. While that's still the top browser, it is much lower than the global average.

By contrast, over 85% of Indian users have Chrome installed on their devices. Google Chrome is so ubiquitous in India that other browsers are almost unheard of.

In China, Google Chrome is the preferred browser on almost half of all mobile devices. That's significantly more than in the US. In fact, Chrome is more preferred on mobile devices in China than on laptops, which is the opposite of typical US trends.

Chrome Market Share of Worldwide Search Engine Market

  • Chrome made up 63.82% of the worldwide internet browser market share in 2021.
  • Chrome has more than 3 times the market share of the next biggest competitor, which is Safari with 19%.

Google and Chrome occupy very different market spheres. Google is part of the search engine industry. It has almost a monopoly on the global market, making up well over 90% of the market share.

Chrome's market share is measured by different internet browsers. To be successful, Chrome needs to be a preferred browser when compared to competitors like Safari, Firefox, and Microsoft Edge.

While Chrome doesn't have the same browser market share as Google's search engine market share, it does make up well over half of the worldwide market. In fact, it has triple the global share of Safari, which is its biggest competitor.

Chrome Market Share of Desktop Search Engine Market

  • Chrome made up about two-thirds of the worldwide market share for desktop browsers.
  • Chrome's top competitor, Safari, has 8.87% of the market share of desktop browsers worldwide.
  • Chrome's market share is 3 times that of the next two top competitors combined.
Google Chrome desktop browser market share in the US
Source: Backlinko.com

When you look at Chrome's statistics on desktop, this is where the browser really thrives. Safari often comes installed as the default mobile browser on mobile devices, lending it a competitive edge. But that's not the case with many computers.

Google Chrome is by far the most preferred browser for desktop users, making up about 66% of the total market. Since Safari is downloaded much less often, it is only about 1/6th the total share of Google. In fact, Chrome has triple the market share of its next two competitors combined.

Chrome Market Share Among Console Users

  • On tablets, Chrome has a total market share of just 42.5% worldwide.
  • Chrome is only the second most popular browser for tablet users, with Safari beating it at 43.5%.

It is difficult to find statistics about Google Chrome's usage among game console users. This is by far the smallest category of market share for Chrome. Most game consoles come with a different default browser, and Chrome has not been optimized for most gaming systems.

Google also lacks an edge on consoles. In fact, consoles are one of the only devices on which Google's competitor Bing has a massive market edge.

It's easier to look at the statistics for tablets. Besides game consoles, tablets are where Chrome struggles the most. In some countries, Chrome is the top used browser for tablets. But in others, Safari manages to outcompete it.

Chrome Market Share in the US

  • Chrome's US market share is 46.32%, much lower than its global average.
  • Safari, the next top competitor, has a market share of 38.2% in the US.
  • Chrome's all-time high US market share was 49.4% in 2018. It has never broken 50% in the country.
Chrome has a 46.32% share of the US browser market
Source: Backlinko.com

Even though Google is based in the US, it is dependent upon its global usage to maintain its market share.

In the US, Google's market share is much lower than its global average. In addition, Safari has a much larger market share in the US than throughout the rest of the globe.

This indicates that there are many more Safari users in the US than in the rest of the world. The Safari usage cuts into Google's potential for US market domination.

Google Chrome market share in the US
Source: Backlinko.com

While Safari is very unlikely to outpace Google on a global scale anytime soon, it does have the potential to overtake Chrome in the US.

There would need to be significant market shifts for Safari to realize that potential, though.

Since many people are committed to their browser of choice, there would need to be an incentive for many US internet users to abandon Chrome for Safari. Currently, that doesn't seem like a likely possibility.

Chapter 3: Chrome Advertising and Marketing Statistics

Chrome Search Advertising Revenue

  • Search revenue made up a whopping 71% of ad revenue for Google in 2020.
  • In 2020, search advertising on Google and Chrome brought in more than $100 billion in revenue.

The vast majority of Google's ad revenue comes through search advertising. In fact, only 29% of the revenue comes from other sources.

That's technically related to the Google search engine, rather than the Chrome browser. But there are several ways that Chrome contributes to these numbers.

For example, Chrome helps to optimize ad revenue by tracking users and creating advertising profiles based on the type of content they interact with.

Another example is Chrome's research extensions. There are multiple extensions built by Google that allow businesses to research exactly how to rank in the searches for their target audience.

Not only does this improve marketing for these businesses, but it also improves the click through rate for Google advertisements.

However, Google doesn't quite have the highest click through rate of any search engine. Analysis shows that Bing has a much higher rate of advertising engagement. This may be partly because Bing's userbase skews older, with individuals being more likely to click on ads.

Chrome Net Worth/Valuation

  • Chrome's net worth is not public, but Google's net worth is about $1.7 trillion in 2022.
  • Chrome generates billions of dollars in revenue for Google annually, making it one of the company's most valued assets.

Google Chrome is developed and maintained by Google. Rather than being a company of its own, it is one of Google's assets. As such, it's difficult to get a clear idea of the net worth of the browser itself.

However, Google as a company has a value of over $1.7 trillion. It stands to reason that a good deal of that value is because they operate the most-used browser in every country in the world. In addition, Chrome generates over $100 billion in ad revenue on an annual basis.

There is no way to buy stock in Google Chrome alone. But the browser does represent a large portion of Google's overall worth.

Chapter 4: Chrome Availability

In how many languages is Chrome available?

  • Google Chrome is available in 47 languages as of 2021.
  • Google Translate, often paired with Chrome, can translate between 108 different languages as of 2020.

It is possible that Chrome will be developed and launched in more languages in the future. If there is a high demand for access in a certain language, the developers are likely to pay attention.

But since Google Chrome is already the top browser in every country, there may not be very much incentive to develop it in niche languages. That said, it's very impressive that the browser has been launched in nearly 50 different global languages.

In how many countries is Chrome available?

  • Google Chrome is available in every country in the world.
  • In 2020, Chrome became the most used browser across all devices in every country worldwide.

Google Chrome is used in every country and territory in the world. It is also the most used browser in every country, giving it almost a global monopoly. There is no competitor that comes even close to having Chrome's global reach and userbase.

Chapter 5: Chrome Visits & Searches

Chrome Number of Total Visits

  • Google Chrome has been downloaded well over 5 billion times in total worldwide.
  • Chrome is the most used browser in every country, with its only main competition coming from Safari.

Chrome is used on billions of devices all over the world. Whenever people launch the internet on these devices, they use Chrome as their default browser. That means that there are billions upon billions of browser sessions each month.

Similarly, Google itself has billions upon billions of searches every month. It is often the default homepage for people, and many internet users use it to navigate to larger websites.

Most Popular Searches on Chrome Worldwide

  • The two most searched terms on Google globally are Youtube and Facebook.
  • The third most searched term on Google globally is for the Whatsapp web client.

Rather than typing a URL into the search bar, many people simply search Google to find the website they want.

Since Youtube is the largest video-based search engine in the world, it makes sense for it to be at the top. Similarly, as Facebook is the largest social media company in the world, it is also near the top.

US-based users might be surprised to hear that the third most common search is for the Whatsapp web client.

But Whatsapp is actually the most used messaging app in multiple global countries, such as India, Kenya, South Africa, Argentina, Nigeria, Malaysia, Colombia, and Brazil. In all of these places, more than 90% of people use Whatsapp as their main online messaging tool.

Most Popular Searches on Chrome in the US

  • Aside from basic websites, the most searched terms on Google in 2021 were NBA and DMX.
  • In 2021, current events influenced a lot of Google's most searched keywords, including Gabby Petito and Kyle Rittenhouse.

Over the course of 2021, Google tracked its most popular searches. These were published at the end of the year as a sort of "year in review."

Aside from basic websites like Facebook and Youtube, trending searches were generally related to current events. They also shifted by the month.

For example, the top searched term in the United States in 2021 was NBA. But for several months, names like Gabby Petito and Kyle Rittenhouse made the top of the list.

These were people who were the subject of intense media scrutiny and national headlines, so the trending searches make sense.

Google also broke down its most popular searches by state for every month of 2021. The result gives you an interesting view of the priorities of people in different regions of the US.

Chapter 6: US Chrome Customer Satisfaction

  • In the Google Play store, Google Chrome has a rating of 4.1 stars with over 36.5 million reviews.
  • Google Chrome is prioritized due to its many features, tracking tools, and customizability through browser extensions.

Google Chrome is the most popular browser in the world. That's a wonder, considering it isn't the default browser on most computers. Windows PCs come pre-installed with Internet Explorer or Microsoft Edge, and mobile devices come pre-installed with Safari.

People use this browser because they believe it is better than the alternative options. Chrome offers a high rate of user satisfaction due to its high level of customization and multiple convenience features.

Chrome also updates frequently with security upgrades against malware threats.

It has a web store with hundreds of thousands of extensions that can be used to customize your experience. For business owners who use Google-based SEO marketing, the Chrome extensions for keyword tracking are a godsend.

Chrome also has several ways to increase user privacy for those who don't want to be tracked.

Chapter 7: Chrome Demographics

Chrome Demographics by Age

  • About 42% of Google Chrome's users are between the ages of 18 and 44.
  • About 18.7% of Google Chrome's users are above the age of 45.

Chrome Demographics by Gender

  • Google Chrome has roughly equal numbers of male and female users.
  • According to surveys, about 34.1% of men and 34.3% of women use Google Chrome.

Chrome Demographics by Income

  • Google does not publish information about the income levels of Chrome's users.
  • Judging by the global spread, Google Chrome is likely used by people of all income levels and backgrounds.

Chrome Demographics by Education

  • Google does not publish information about the education levels of Chrome's users.
  • Google Chrome has tools for educators to customize the browser for students under the age of 18.

Chapter 8: Chrome App Importance for Americans

  • Google Chrome is used as the desktop browser for about 55% of Americans.
  • Google Chrome holds 39% of the market share for mobile devices in the US, indicating that US consumers don't prioritize its mobile app.

Chapter 9: Number of Chrome Extensions

Total Number of Chrome Extensions

  • As of 2021, the Google Web Store has more than 137,000 extensions available to install into Chrome.
  • More than half of the extensions in the Chrome Web Store have under 16 downloads.

Most of the extensions in the store have been downloaded under 1,000 times.

Number of Chrome Extensions Developed by Google

  • Google has developed 45 extensions for Chrome as of 2021.
  • More than 1/5 of Google's developed extensions are used by more than 1,000,000 people.

Chapter 10: Chrome Web Store

  • There are over 215,000 extensions available on the Chrome Web Store in total, with some extraneous options on top of the 137,000 approved by Google.
  • Almost 90% of the extensions on the Chrome Web Store have fewer than 1,000 total users.

Chapter 11: Statistics on Chrome During the Coronavirus Pandemic

  • Due to remote schooling, Chromebooks with Chrome OS sold much more quickly in Q3 of 2020 than the average PC did.
  • About 11% of the Q3 computer shipments for 2020 were Chromebooks running Google Chrome OS.

Chapter 12: Interesting Facts About Chrome

  • Google Chrome allows you to customize everything from your homepage to your New Tab shortcuts to your browser extensions.
  • Google Chrome has a "guest mode" that you can use when someone borrows your computer, so they can browse without viewing all of your bookmarks and search history.

Chapter 13: Frequently Asked Questions

Who owns Chrome?

Chrome is owned by Google.

How old is Chrome?

Google Chrome was released in 2008. In September of 2022, the browser will turn 14 years old.

How does Chrome make money?

Most of Chrome's money comes from the search advertising features. In fact, more than 70% of the company's revenue is related to this. Then there's additional revenue from the sale of Chromebooks and for-pay web extensions.

Which country uses Chrome the most?

In 2020, every country in the world began to use Google Chrome above all other browsers. One of the largest market shares is in India, where more than 86% of devices use Google Chrome as their main browser.

Sources

Conclusion

Google Chrome is one of the most popular web browsers in the world. We hope this article has enlightened you about its market value!

Table of Contents