Key Search Engine Market Share Statistics

1. Google makes up over 85% of global desktop searches and over 94% of global mobile searches.
   
2. Bing is the 2nd most popular search engine in the world, but most of its traffic comes from the US.
   
3. Google has less than 3% of China's total search engine market share.
   
4. Google makes up 90% of the total search engine market share in Europe, Asia, and Australia.
   
5. The most popular search engines by market share are Google, Bing, Yahoo, Baidu, Yandex, DuckDuckGo, Ask.com, Ecosia, America Online, and Internet Archive.
6. Bing makes up about 30% of total searches in the US, but it only accounts for 6.7% of the country's total market share.
   
7. Bing and Yahoo are the most popular search engines in Western countries after Google.
   
8. Google is worth over $1 trillion due to its revenue, massive market share, and innovative technology.
   
9. There is no search engine that can even come close to usurping Google on a global scale, regardless of the platform you are looking at.

Top 10 Search Engines by Market Share

The 10 most popular search engines in the world in 2022, based on their total market share across all available platforms, are:

• Google
  
• Bing by Microsoft
  
• Yahoo Search
  
• Baidu
  
• Yandex
  
• DuckDuckGo
  
• The Ask.com Engine
  
• Ecosia
  
• America Online
  
• Internet Archive at Archive.org

Chapter 1: Worldwide Search Engine Market Share Statistics

• Google is by far the most popular worldwide search engine, accounting for more than 90% of the global market share in total.
  
• Google has almost 80% of the global market share for desktop computer searches on a monthly basis.
  
• Bing, the next top competitor, is responsible for about 1/3rd of traffic in the US. However, it is used much more rarely outside the country.
  
• The 2nd through 10th most popular search engines combined don't have even half of Google's total search volume.

Chapter 2: Search Engine Market Share by Country

United States

• In January of 2022, Google made up 87.8% of the total search engine market share in the US.
  
• Despite accounting for about a third of all web searches, Bing only has 6.2% of the total market share in the US.
  
• The next most popular search engines by market share in the US are Yahoo at 3.1% and DuckDuckGo at 2.5%, respectively.

China

• China is one of the rare places where Google is a tiny fraction of the market, making up just 2.77% in total.
  
• China's most popular search engine is Baidu, which dominates with more than 84% of the total market share.
• The 2nd most popular search engine in China is Sogou with 4.9%, followed by Bing at about 4.7%.

It's rare to see Bing outperform Google in a country. It's rarer still to see a country where Google is barely a footnote in the list of preferred search engines.

Europe

• Google has 92.4% of the total search engine market share in Europe.
  
• The next most popular search engine in Europe, Bing, has only 3.6% of the total market share.
  
• The 3rd, 4th, 5th, and 6th most popular search engines in Europe don't even have 5% of the total market share combined.

Europe is a large region that is comprised of many countries with different cultures and political climates. Several of the smaller countries on this list are included in the European statistics, such as the UK, the Netherlands, Spain, France, Poland, and Denmark.

Russian Federation

• Google has a little over 52% of Russia's search engine market share, but there's fierce competition.
  
• Russia's 2nd most popular search engine, Yandex, has a market share of over 45%.
  
• Russia's 3rd through 6th most popular search engines make up less than 2.5% of the total market share combined.

While Google is the most used search engine in Russia, the Yandex search engine could easily usurp it with enough growth.

Australia

• Google accounts for over 94% of the total market share in Australia.
  
• Microsoft Bing has about 3.8% of Australia's total market share, while DuckDuckGo has about 1%.
  
• Yahoo, Ecosia, and Yandex combined make up about 1% of Australia's total search engine market share.

United Kingdom

• Google has 93% market share of the U.K. search engine market, making it the most popular search engine in the U.K.
  
• At 4.3%, Bing is the 2nd most popular search engine in the UK.
  
• The only other search engine in the UK with over 1% of the total market share is Yahoo, with about 1.5%.

Japan

• While Google is the most popular search engine in Japan, it doesn't have as firm a monopoly as in some other countries.
  
• Google accounts for 77% of Japan's search engine market share, while Yahoo accounts for about 18%.
  
• Bing has about 4.6% of Japan's search engine market share.

Netherlands

• Like many European nations, Google dominates the search engine market in the Netherlands, accounting for 93.8% of the market.
  
• The 2nd most popular search engine in the Netherlands is Microsoft Bing, which has just 3.3% of the market share.
  
• There is only one other search engine with more than 1% of the market share in the Netherlands. It's DuckDuckGo, with just barely 1.04%.

Brazil

• Brazil has one of the highest Google shares in the world, with more than 97.6% of the market.
  
• Bing has just under 1.5% of Brazil's market as the second most popular search engine.
  
• The next four search engines in Brazil combined don't even make 1% of the total market.

Spain

• Spain is dominated by Google, with over 95.6% of the market being attributed to them.
  
• Bing has a little less than 2.9% of Spain's market share.
  
• Yahoo has about 0.9% of the total market share in Spain, making it the third most popular search engine.

Indonesia

• Indonesia is another country dominated by Google, with nearly 97.5% of the market share going to them.
  
• That leaves only about 2.5% of the market to be dispersed among other search engines in Indonesia.
  
• Yandex, Yahoo, and Bing all have more than 0.5% but less than 1% of Indonesia's market share.

France

• Google accounts for 90.66% of France’s search engine market.
  
• Bing has a little less than 5% of the market share in France.
  
• Yahoo, Ecosia, and Qwant all have similar market shares in France of a little over 1%.

Turkey

• While Google is the most popular search engine in Turkey, it only accounts for about 70% of the market.
  
• The second most popular search engine in Turkey is Yandex, accounting for about 1 out of every 4 searches.
  
• Yahoo and Bing are the next most popular search engines in Turkey, with 2.8% and 1.8% of the market respectively.

Poland

• Poland is overwhelmingly dominated by Google, which makes up over 96% of its search engine market share.
  
• Bing makes up almost 2.8% of Poland's search engine market share.
  
• The only other search engine with more than 0.5% of the total market share in Poland is Yahoo with 0.73%.

Czech Republic

• In the Czech Republic, Google accounts for about 84% of the search engine market.
  
• The 2nd most popular search engine in the Czech Republic is Seznam, with 10.6%.
  
• The top two search engines in the Czech Republic combined account for over 94.5% of the total market share, with Bing competing in third place at 3.7%.

South Korea

• Google makes up a smaller portion of South Korea's search engine market than the average in the Asian region, accounting for about 75.5%.
  
• The 2nd most popular search engine in South Korea is Naver with 19.1%.
  
• Bing and Daum are the only two other search engines in South Korea with more than 1% of the total market share, at 2.4% and 2% respectively.

Denmark

• Denmark's top search engine is overwhelmingly Google with 94.5% of the market share.
  
• Denmark's next top competitors are Bing and Yahoo, with 3.4% and 1.3% of the market share respectively.

Finland

• Finland's top search engine is also overwhelmingly Google with just over 94% of the market share.
  
• Bing is in 2nd place with 3.1%, DuckDuckGo is in 3rd place with 1.1%, and Yahoo is in 4th place with just over 1%.

Belgium

• Google makes up a little less than 93% of the total search engine market share in Belgium.
  
• The only other search engine with more than 1% of Belgium's market share is Bing, which has a little over 4.7%.

Taiwan

• Almost 95% of Taiwan's search engine market share is taken up by Google.
  
• Yahoo has a market share of about 3.9% in Taiwan, while Bing has just under 1.2%.

Malaysia

• Malaysia's search engine market is almost entirely dominated by Google, with almost 97.8% of the market share.
  
• Bing makes up most of the rest of Malaysia's market with 1.4% of the total share.

Vietnam

• Google makes up about 93.4% of the total search engine market in Malaysia.
  
• Malaysia's 2nd most popular search engine is CocCoc at 4.35%, followed by Yahoo at 1.1% and Bing at almost 1%.

Thailand

• Google has one of the largest market shares in the world in Thailand, accounting for over 98.5%.
  
• Bing and Yahoo make up almost equal parts of Thailand's search engine market at 0.66% and 0.62% respectively.

United Arab Emirates

• In the United Arab Emirates, Google makes up about 96.4% of the total search engine market.
  
• The only other search engines with more than 0.5% of the UAE's market are Bing and Yahoo, with 2.4% and 0.6% respectively.

Hungary

• Like many European countries, Hungary's search engine market is overwhelmingly dominated by Google at 97.8%.
  
• Bing makes up about 1.5% of searches in Hungary, while Yahoo accounts for less than 0.5%.

Mexico

• More than 95% of Mexico's search engine market is taken up by Google.
  
• The 2nd most popular search engine in Mexico is Bing, with a little over 3.1% of the total market.

New Zealand

• A little over 94% of New Zealand's search engine market is dominated by Google.
  
• The 2nd most popular search engine in New Zealand's market is Bing with 3.5%, followed by DuckDuckGo with 1.1%.

South Africa

• More than 95.1% of South Africa's search engine market is dedicated to Google.
  
• Bing is the 2nd most popular search engine in South Africa, but it only has 3.7% of the total market share.

Asia

• Asia as a region is fairly inundated by Google, with Google taking up about 91.7% of the market.
  
• The 2nd and 3rd most popular search engines in Asia are Baidu and Yandex, with 2.6% and 2% of the market respectively.

It should be noted that Asia is a large region made up of multiple different countries with different governments, cultures, and political climates.

Several of the other countries in this article are included in the Asia category, such as Singapore, Hong Kong, Thailand, and Vietnam.

Germany

• Though Google makes up over 90.5% of Germany's search engine market, this is lower than some other European countries.
  
• Bing has a market share in Germany of 5.65%, more than five times higher than Ecosia at 1%.

Singapore

• Singapore is another Asian nation overwhelmingly favorable toward Google, with Google making up almost 96% of the total market.
  
• Bing holds just 2% of Singapore's market share, while Yahoo holds a little less than 1.5%.

Greece

• Greece's search engine market is almost entirely monopolized by Google, accounting for about 97.4% of the share.
  
• Bing has just 1.7% of the market share in Greece, followed by Yahoo with less than 0.7%.

Hong Kong

• Google accounts for about 93.7% of the search engine market in Hong Kong.
  
• Yahoo is Hong Kong's 2nd most popular search engine at 4.2%, followed by Bing at just under 1.4%.

Sweden

• Google accounts for nearly 94% of Sweden's search engine market.
  
• Bing is Sweden's 2nd most popular search engine at just under 3.9%, while Yahoo comes in 3rd at a little over 1%.

Ukraine

• Google makes up nearly 93.5% of the search engine market in the Ukraine.
  
• The second most popular Ukranian search engine is Yandex, with 4.8% of the country's market.

Romania

• Google has almost monopolized Romania, accounting for nearly 97.5% of the country's search engine market.
  
• The next most popular search engine in Romania, Bing, has a market share of less than 1.6%.

Switzerland

• Google makes up about 91% of Switzerland's search engine market share.
  
• At 5.36% of the total market share, Bing is Switzerland's second most popular search engine.
  
• DuckDuckGo and Ecosia are the 3rd and 4th most popular search engines in Switzerland, with 1.4% and 1% of the country's market share respectively.

Chapter 3: Search Engine Market Share by Platform

Desktop

• Google accounts for 85.55% of the desktop search engine market.
  
• Bing makes up 7.6% of the global market share on desktop computers, much of which comes from the US.
  
• Yahoo has a market share of 2.86% in the desktop market. It is the 3rd most popular search engine based on desktop computers.

• Yandex, a popular search engine in Eastern Europe and Asia, is the 4th most popular global search engine based on desktop computers.
  
• The only other search engine with more than 1% of the global market on desktop is DuckDuckGo, with just over 1%.

Mobile

• On mobile, Google is the overwhelming global market leader, accounting for about 95% of the entire share.
  
• Baidu, a popular search engine in Asia, is the 2nd most popular mobile option with 1.45% of the total share.
  
• Yandex makes the list again on mobile with 1.2% of the total global share, despite being in limited countries.
  
• Yahoo, Bing, and DuckDuckGo combined make up less than 2% of the global market share for mobile searches.

Tablet

• Google takes up 90.4% of the global tablet search engine market, meaning that more than 9 out of every 10 people use it as their main search platform.
  
• Bing is the 2nd most popular search engine on tablet, with about 5.2% of the total share.
  
• Yahoo takes up just 1.6% of the total share for tablet searches, about 1/4th that of Bing.
  
• Yandex and DuckDuckGo are both relatively popular search engines on tablets, with 1.1% and 1.03% of the total market share respectively.

Chapter 4: Search Engine Usage Statistics

• More than 60,000 queries go through Google every single second on a worldwide basis.
  
• Google has over 1.2 trillion searches every year, which amounts to more than 3.5 billion searches every day.
  
• Almost 95% of all traffic on the web goes through search engines.

• More than 98% of global internet users utilize a search engine a minimum of once per month.
  
• Google is the overwhelmingly more popular search engine in almost every major country in the world.
  
• In China, Baidu is the most popular search engine, and Google makes up less than 3% of the total market.

Chapter 5: Search Engine Marketing Statistics

• In an overwhelming majority of countries, Google accounts for at least 85% of the total search engine market.
  
• Almost all SEO marketing efforts are centered around Google search results.
  
• Bing has been shown to have a higher click through rate on advertisements when compared to Google, but it also has less organic traffic.
  
• More than 58% of global consumers buy at least one service or product online every week.
  
• For maximum traffic, Google advertising strategies are key in nearly every region of the world.

Sources

• https://gs.statcounter.com/search-engine-market-share
• https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
• https://www.webfx.com/blog/seo/2019-search-market-share/
• https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
• https://99firms.com/blog/search-engine-statistics/

Conclusion

Search engines compete worldwide to provide the best information and generate the most ad revenue. We hope these stats have helped you learn about the most current market information!