How to Increase My Domain Authority in 2022?
For you to understand how to increase your Domain Authority, you will need to know what Domain Authority is. First, Domain Authority is just one of over 200 factors that Google uses to rank websites for search engine page results (SERPs).
This ranking metric was designed to help you predict how well your website will rank on different search engines. What does this mean?
In easier terms, Domain Authority ranks the relevance of the content found on your domain concerning your industry or the topic that it covers. However, you have to be careful not to confuse Domain Authority and Page Authority.
Although they are both factors that can help to determine rankings on SERPs, there are differences that matter. For instance, Domain Authority will rank the strength of your website’s entire domain and subdomains.
However, Page Authority merely ranks the ability of the individual pages on your website. Both of these are important, but you go about strengthening them in slightly different ways.
Some of the steps might be similar, but you might go about them differently. Here are five easy steps that I have used to help increase the Domain Authority of my clients' websites.
1. Build more backlinks
The most important step to increasing your Domain Authority is by building more backlinks to your website. When it comes to SEO campaigns and building your reputation online, backlinks are one of the easiest and fastest ways to accomplish this.
After all, backlinks are the number one way to gain recognition on SERPs, but you still need to make sure that the backlinks you generate are relevant and provide substance for them to be worth the effort.
There are several ways that you can do this effectively, and I will go over some of the best and easiest ways to generate quality backlinks to your website. Just remember that you do not have to choose just one of these methods.
You can choose just one or as many as you want. It is all based on what you feel is important for your business, and what works for your campaign strategy the best.
Here we go.
Help A Reporter Out (HARO)
When you are trying to build backlinks, I highly recommend using a HARO link building service. Not only are they mostly free, but they are also the least time-consuming links you can get, and they will help to put you in contact with a variety of reporters, journalists, and bloggers that deal with content related to your niche or industry.
One of the best things about using a HARO service is that it only takes a few minutes each day to generate backlinks, and you do not have to worry about dealing with a lot of outreach that other strategies require. Plus, HARO services are simple to use.
Every day, you will receive emails one to three times providing you with queries from reporters, journalists, bloggers, or other media outlets that are looking for sources for their articles or blogs. Then, once you find one that fits your niche or industry, you respond to the query with a pitch of information answering their question.
When making your pitch, you want to make sure it is as detailed as possible to ensure you catch their eye over the other people that make pitches on the same information. Once you have done this, all you have to do is wait for a response to see if they accept your pitch.
If they do, they will send you a response. Sometimes they require a little more information, but usually, they will just respond on when their article will be available, which is where you will receive your backlink from.
Create industry studies
If you are the type of person that likes to do research and studies, then this might be one of the best ways for you to get backlinks for your website to help increase your Domain Authority. Bloggers and journalists are always seeking out new studies for the industries that they write about.
People are looking for studies that can either prove or disprove something, and therefore, the study that you create should be meaningful in some way for it to have any effect on getting quality backlinks to your website.
Do guest posting
This is a simple way for you to gain backlinks to your website. It can be more time-consuming than some of the other ways because it requires you to find a post that pertains to your niche or industry.
However, after you learn the best places to go, the time required will not be as long. You will be able to simply go and check-in from time to time for new things to post and post a response to.
This can often be done on forum boards designed to post and provide information about your industry or other niches that your website might cater to. By providing guest posts, you will be able to show your expertise and get backlinks to your website.
Build backlinks from brand mentions
If your website carries any brand-named products or services, this is an excellent way for you to build backlinks to relevant and trusted website sources. Many people go to brand websites to find the latest products and information behind those brands, and therefore, having a backlink on their website can provide you with a substantial amount of traffic.
However, you don’t have to have a backlink on a brand website for it to count as a brand mention. You can also create a backlink to a brand of your choice. Having these sorts of links on your website is an excellent way of boosting your Domain Authority.
2. Get links from sites with traffic
Although most links can help to increase your Domain Authority ranking, there are links from various sources that will be able to increase the ranking faster. For instance, if you can secure links from websites that get a lot of traffic, you will be able to boost your Domain Authority to where it needs to be faster.
However, you still want to make sure that the sites you choose are relevant to the content or industry that your website deals with. If it isn't, then the links could hurt your Domain Authority rather than help it, which would be counterproductive.
3. Get links from growing websites
Every day, the internet is growing and evolving, and it is important to get links from websites that are growing or have the potential to grow for your website. This will make it easier for you in the long run, but because of the websites growing, you will need to monitor them closely.
Due to these websites constantly growing, the links that you get from them have the potential to be deleted, which means you will have to make contact with them again to ensure that the links remain active.
If you see that one or more of the links you got from these sites are gone, you should contact the owner of the website to see if you can get the link back to the newer page or content that they have added. This will help to ensure that you always have the potential of boosting your Domain Authority.
4. Get links from sites that don’t link out often
Not every website chooses to provide links to other websites, and therefore, these websites are considered valuable for links to boost your Domain Authority. If you can get a backlink to one of these websites, it will increase your Domain Authority in the eyes of SERPs and Google.
Domain Authority is only one of the many factors that they use to rank websites, but by getting links from exclusive websites that rarely give them out, it will look excellent to Google, which is one of the best ways to increase your Domain Authority and get higher up on SERPs.
5. Build links faster than your competitors
Whenever you are looking to build links, it is always important for you to build them faster than competitors. After all, for your Domain Authority to increase, you need to make sure that your website's Domain Authority is higher.
If it is not, then you will show up lower on SERPs, which is not going to help because that means that you will appear further down on the list. However, if you get more links faster, then it will give you a higher Domain Authority than your competitors, which will make you appear before them giving you a higher chance of traffic.
Frequently Asked Questions
Now that I’ve given you some ways to help boost your Domain Authority, I’m sure you might still have some questions. Keeping that in mind, I have come up with a few different questions that people frequently ask.
The answers to these questions will help to give you a greater knowledge of what to expect when dealing with Domain Authority and when learning how to increase it. After all, you want to know as much as possible before you waste any time and have to backtrack to get where you want to be.
What is domain authority?
Domain Authority can be a difficult thing to grasp, but it is important that when you are building a website for your business or in general that you understand what it means. All Domain Authority is a metric system that helps to rank websites on search engines.
This metric system was created by Moz, and it assigns a website with a score of 1 to 100. The higher your website's score the more chance it will be ranked high on SERPs, which is important if you want to drive traffic to your website.
So, what gives you a higher Domain Authority? When giving your website a score, it is ranked based on the relevance that your website has to the industry or niche topic that it corresponds to.
You have to remember that Domain Authority relates to your entire website or domain and not the individual pages on your website. Therefore, when looking into the Domain Authority of your website, you have to combine all of the content from within your website and ensure that all of the pages have relevant and credible knowledge to keep your high Domain Authority ranking.
Is domain authority important?
The answer to this question can vary, but the idea behind Domain Authority is that people want their website to be visited. So, Domain Authority is very important, and it is one of the main factors that Google uses to rank websites for SERPs.
Therefore, it is an important thing for you to worry about when dealing with your website because although it is not the only factor Google uses, it is one factor that you can easily work on and fix to make it higher.
Domain Authority is easy to work with because it involves you making sure that the content on your website is relevant to the niche and industry that you deal with. This will help to increase your Domain Authority, and it can help you to secure backlinks for your website that could help with SERPs overall ranking.
Why should I care about domain authority?
If you have taken the time to create a website, then you have something to say or something you want other people to see or learn from. Therefore, you should care about the Domain Authority of your website because it is one factor that can help your website gain traffic through search engines.
Not to mention, Domain Authority is one factor that you can have a direct effect on, unlike some other factors that Google uses to rank your website. You can put as much or as little time as needed into increasing your Domain Authority, and it is one of the easier things to focus on.
It not only will help with SERPs, but to increase your Domain Authority, you will be able to generate more backlinks to your website, which will also help to increase the overall traffic to your website.
What is a good domain authority score?
When looking at Domain Authority score, it can be difficult to say if a certain score is "bad", but here is a brief overview of the ranking scores:
- Poor: Below 20
- Below Average: 20 to 30
- Average: 30 to 40
- Good: 40 to 60
- Very Good: 60-70
- Amazing: Above 80
Now to put these numbers into an idea that is easier for you to wrap your head around. If your website is brand new, your website might only have a Domain Authority of between 10 to 20, and this is because your website has not been around long enough to gain any authority for your domain.
However, websites like Microsoft and Google will have a Domain Authority of 95 to 100, which means that they have an excellent ranking and provide a high-performance in search results.
The best way of using Domain Authority is by comparing your website with other websites that you find in SERPs and seeing how your Domain Authority compares to other websites. It will show you where your website is compared to other websites that have to
Does Google use domain authority?
Google does use domain authority as one of their factors, but it is not one of their highest priorities. Domain Authority is best used by individuals who are looking to see how well their website is doing against other websites of the same industry or topic.
Domain Authority is something that comes naturally to your website the more people traffic to it and you build links from it. However, it is important to ensure that you should pay attention to your Domain Authority so you can at least make sure that your website is moving in the right direction instead of continuing down the wrong one.
How is domain authority calculated?
There are many different ways that Domain Authority is calculated, and it depends on the system that is calculating it. For instance, Moz uses over 40 different factors to determine a Domain Authority ranking for a website.
However, there are a few factors that are considered to be more important than others, and here they are:
MozTrust - This factor is what allows Moz to check the trustworthiness of the websites that you have linking to your website. For instance, if you are getting links from high-quality sources, like universities or government websites, you will get a higher score because of the trustworthiness of the site that you acquired the link from.
Link Profile - What is link profile? This refers to the external and internal links that are found on your website. So, it doesn't just contain the links that you use on your website, but it also includes the links that other people use on their websites to link back to your site.
MozRank - This is the number of websites that link to a particular web page, and they include inbound links to your website.
Site Structure and User Friendliness - Whenever you are dealing with creating your website, you need to make sure that it is easy to navigate around. The easier it is to navigate the higher score you will get from search engines like Google.
Root Domains - Moz does not count every link that you have on your website. For instance, if you have 30 links from the same website, Moz will not consider this to be 30 different links. It will count the original link as 1 root domain.
This helps to keep people honest from building links to sites that were paid or prompted to provide links to your website and boosting your rating. By using the root domains, you will only get 1 link root domain rather than the 30 to 100 individual links.
Is a low domain authority score bad?
Having a low Domain Authority score is not necessarily bad because if your website is new, then it will most likely have a lower score. Time is a factor when it comes to if the low score is bad or not.
For instance, if your website is years old and you have a lower Domain Authority score, then this can be a bad thing. You should work to get your score up higher to avoid a lower SERPs rating.
After all, you want as many people as possible to find your website, but if your website is low on SERPs, then it is less likely that your website will be found when people are searching on a search engine.
How long does it take to increase domain authority?
The answer to this question can vary drastically depending on the amount of time you put into increasing it. For instance, if you only focus on building links and not doing anything else, then it might take a while for your domain authority to increase.
However, if you focus on different forms of increasing your Domain Authority, you could see it increase faster.
How many links do I need to improve domain authority?
It isn't always a question of quantity when it comes to links, because you could have a million links to your website, but if only a handful is from quality sources, then you will find that your Domain Authority could be lower than someone with only a handful of quality links and nothing else.
Do backlinks improve domain authority?
Backlinks are one way of being able to increase your Domain Authority, but it is not the only way. If you do have backlinks to your website, you want to make sure that they are from authoritative and quality websites.
If they are not, it could cause harm to your Domain Authority, rather than increasing it. After all, there are a lot of factors that you need to consider when you are trying to increase your Domain Authority.
How can I improve my page authority?
There are many methods that you can use to improve your page authority, but one of the best things you can do is to always make sure that the content you have on your pages is up-to-date and relevant to a particular industry or topic subject.
If your pages are random and do not have any relevance behind them, your page authority will decrease, which can harm your overall rating when people are searching for websites like yours. You want to make sure that the content on your website is also well-written.
No one wants to read through the information that is not thought out, and usually, people who are searching things are looking for answers. Therefore, you need to make sure the information on your page is coherent and is easy to read and follow to increase your page authority.
How do you check your domain authority?
Knowing how to increase your Domain Authority is only the first step to improving your website. After all, once you know how to increase your Domain Authority, you will need to know how to make sure that your efforts are working.
There are a few different methods and tools that you can use to check your website's Domain Authority, and each one is a little different, but they will be helpful. Here are a few of the tools that I recommend.
Ahrefs - This is considered to be one of the best SEO tools to help check your Domain Authority, but it is important to know that on Ahrefs, they consider Domain Authority to be Domain Rating. It also uses its factors to determine Domain Authority, which means it might be different than other tools you use.
SEMrush - This tool is also used by many SEO professionals because it gives a variety of different information about your website, including Domain Authority.
Moz Link Explorer - This is a website that you can go to find out about your Domain Authority and how it is ranked using Moz scaling. It will provide you with a variety of details and information about your website and your competitors' websites.
Domain Authority vs. Page Authority
When looking at SEO and trying to figure out how it all fits together, many people make the mistake of confusing Domain Authority and Page Authority. Although these two things sound and look alike, they are two completely different things.
The main difference between these two things is one has to deal with the domain address of your website, and the other only deals with the relevance of individual pages. However, both are boosted by the relevance of the content that can be found on them.
When you are looking to boost your Domain Authority, you have to step back and look at your entire website to ensure that all of the pages are relevant to the industry or niche that it focuses on. When looking at Domain Authority, Google and other search engines will rank your website higher if you have a high Domain Authority.
Now, when you start talking about Page Authority, this has to do with the individual pages on your website. Having an excellent Page Authority can help with your overall Domain Authority, but it is not the defining factor.
Page Authority ranks the relevance of the content on the page to the niche or industry that it refers to. You can gain backlinks to individual pages or your website, but backlinks that reference back to your domain will help to increase your Domain Authority.
Domain Authority vs. Domain Rating
Although they seem to be very similar, there are a few differences between a website's Domain Authority and its Domain Rating. For instance, Domain Rating is a ranking metric system that is used by Ahref to quantify the strength of a website's complete backlink profile.
However, Domain Authority is a predictor developed by Moz that works as a metric system for how websites will rank on search engine result pages (SERPs). So, in general terms, the Domain Rating will show the strength of your backlinks, while the Domain Authority will show the relevance of your domain to the industry and niche a website deals with.
It is important to remember that although Domain Authority shows the power of your website, it will not help with your search engine rankings. This is where Domain Rating comes in because this is the authority that ranks individual pages on your website, and will make it easier to find you when using search engines.