What is eCommerce link building?
Ecommerce link-building is a the process of building authoritative and relevant backlinks to your ecommerce website, with the goal to increase organic traffic and search engine rankings.
Link-building can be hard to pull off effectively as more and more people are using the same old strategies.
That's why you need to be using these advanced ecommerce link building strategies which are proven to get results.
Keep reading to find the strategies you need to be using in 2022.
Why is eCommerce link building important?
Ecommerce link-building is designed to help people to find your website when using a regular search engine, like Google.
Not to mention, eCommerce sales worldwide are expected to increase drastically over the next few years.
This means that more people will be looking to purchase goods directly from websites that rank on the 1st page of search engine results.
The bottom line?
Your website needs to be considered authoritative in the eyes of search engines to be able to rank on Google's 1st page.
Read on to find 13 link building strategies I've used to build links from media outlets such as USAToday, Money, BizJournals, DataBox, TheSpruce, Reader's Digest, and many more.
How To Build Backlinks To An Ecommerce Site: 13 Strategies
If you're interested in learning how to build backlinks to an ecommerce website yourself, you've come to the right place.
I’ve compiled some of the best strategies that I've used to help an ecommerce website generate over $1 million in revenue.
1st Strategy: Create Linkable Assets
What is a linkable asset? There are various types of pages that you can add to your website that classify as a linkable asset.
One of the most common sections you can add to your website is a blog section. These sections will allow you to write articles that people can link to your site to give it credibility.
However, the information you write in the blog must be relevant to the items or services that your sell on your eCommerce site. When creating linkable assets, the key is to sort through and find the right type of content that will attract links to your site.
Your best bet is to go and check out competitor websites to find potential assets that you can link to.
After doing this, you will start creating your content, and your goal is to make your content better and more appealing than competitor content. Why is this important?
If your content is better than the content on your competitor’s website, the likelihood that someone will link to your content over other content will greatly increase.
There are several different types of linkable assets, and I’ve included some of these types to give you a range of options to use when creating linkable assets for your website.
1. Infographics, GIFographics & “Map-o-graphics”
Not everyone is a reader, and sometimes people respond more to visuals than mere words.
In these cases, you can increase your visibility by using things like infographics, GIFographics, and map-o-graphics to visually stimulate readers as they scan through information and websites.
These can make excellent linkable assets to add value to the content that you provide on your site and to the products that you want to sell on your eCommerce website.
2. Online Tools And Calculators
Linkable assets do not have to be generated in just text and graphics. Having online tools and calculators available on your website can also increase the standing of your website and attract frequent visitors.
However, these should be paired and combined with targeted outreach methods to be effective.
For instance, if your website deals in health and foods, you might add a working Keto calculator on your website for customers and visitors to use.
Then, you would reach out to other websites that have a broken calculator link and provide them with the link to your website's calculator.
This will allow them to fix a broken link on their site and help bring people to your site through theirs to use your calculator. This is just an example of how an online calculator or tool can be turned into a linkable asset for your website.
3. Studies & Research
Another excellent linkable asset is research and industry studies. This will require you to do lots of research and to find credible resources and studies that are relevant to your eCommerce website, but the effort is well worth it.
Most study and research websites will already have different domains that are considered credible, which means by linking to these websites, you will gain credibility for your website, due to linking to relevant and highly-regarded website content.
4. Coined Terms
What are coined terms? Coined terms are new words or phrases that are usually created to express an old item or feeling in a new way or even act as a trademark for a particular company.
Coming up with a coined term for your business is an excellent linkable asset because it will make people think of your brand or website whenever they see it, even if it is seen somewhere other than your site.
It is important to know that you will not find coined terms inside of a dictionary. For instance, awesomesauce and bromance are two examples of coined terms that you may have heard of.
Although you might not find them in a dictionary, using these coined terms can express a youthful feeling that could attract a different demographic and increase traffic to your website.
You do not have to create newly coined terms per se, but using them on your website can help to drive in some traffic that speaks to the demographic that you wish to target with your goods or services.
5. Awards & Rankings
Another linkable asset that you can add to your website is an award and ranking list. You will create your awards and ranking system where you provide awards for different websites based on the quality of their websites and the content they provide.
This will give them an incentive to backlink to your website, thereby increasing the visibility of your site and helping increase your SERP rating and Google results standing.
6. “Definitive” Guides And Tutorials
There are millions of articles that use the word “guide” in their title, but this does not always mean that they are definitive or worthy of providing you with the information you require.
Therefore, one assets you can provide for people are tutorials or definitive guides that will bring substance to the niche that your website deals with.
You want tutorials or guides that add real substance to the niche they are about, which means they are better than competitors’ articles.
They should add more substance and material that will be helpful to those who come to your site to make this a positive linkable asset. The result of implementing this strategy correctly should be more ecommerce website backlinks.
2nd Strategy: FAQ Pages
Although FAQ pages are considered a type of linkable asset, they do not work like other types of assets. The concept of these pages is simple.
They are resources that are designed to answer questions about products or services in your industry. They can also help to provide quick solutions to issues that people have involving your industry.
With most linkable assets, you want to research and find other sites that you can link to and can link back to your website to help and grow visibility and search engine results.
However, instead of doing outreach, FAQs use long-tail keywords on a single subject to aim for a higher ranking in search engines.
When done correctly, FAQs can be one of the best linkable assets available because they are designed for high visibility due to their problem-solving nature.
Therefore, these types of pages are often linked to various social media posts, forums, or blog posts for reference.
3rd Strategy: Digital PR
There are many types of digital PR strategies that you can use to help build linkable assets, and each one differs from the other, except that they can help to build your website’s visibility.
However, gaining links from high authority sites can be difficult to pull off due to the information that you need.
Plus, it usually requires you to build relationships with people like bloggers and journalists. Here are just a few of the different digital PR methods you can use to create linkable assets.
1. HARO link building
Using a service for your website like HARO is one of the best ways to build backlinks to your ecommerce website.
This service is classified as digital PR because it is designed to provide journalists with both inspiration and input about your company’s niche.
It provides you with an excellent way to build relationships with journalists that covers things around the focus on your website. It will also allow you to filter out different requests that are relevant to your niche and specialty.
2. Release Crazy / Interesting Products
Everyone is always looking for that new and interesting product, and by using digital PR you can create new linkable assets by releasing such a product and advertising around it. It will catch the attention of more people, which will pull traffic to your website.
What is a roundup? Roundups are articles that bloggers write to gather the best products in a niche and compares them to each other and other brands that might not be top brands.
Although you could be charged a fee, you could contact websites that are known for creating roundups.
You can inquire about them adding your products to their next roundup, which can create backlinks to your website to assist you in getting exposure for your website.
Gimmicks are advertising tools that can be used in various ways from products or even job employment.
Gimmicks are sometimes classified as tricks, but in the business world, they are a device businesses can use to attract attention, business, and publicity to their content, which is what a linkable asset is designed for.
Using a well-created gimmick can do just that. It can bring new customers that are lured by your gimmick and then stay for your products and services.
Gimmicks also can gather notoriety in different blogging and journalistic circles, which makes it a positive link-building strategy that can work in different areas of your business.
5. Charity Work And Donations
Doing charity work doesn’t just have to be about doing good for others. Although this is the main reason for doing any sort of charity work or providing donations, that doesn’t mean that it can’t help your eCommerce website.
By doing these things, you could build backlinks to your website from other businesses and organizations that recognize your charity work and donations to worthy causes.
Discounts are an excellent digital PR tool that you can utilize to generate backlinks to your website. A lot of the time, other sites will backlink to websites that provide excellent discounts for the customers that purchase from your website.
However, it is important to note that you have to be willing to honor the discounts that are advertised for this tactic to work properly.
Plus, this is easy to do because all you have to do is generate discount codes that people can enter when purchasing items on your website. Before you release the discount codes to the public, make sure that the codes generated work properly.
4th Strategy: Broken Link Building
You want to make sure that you don’t have any broken links because they can hurt your website standing.
So, if broken links are bad for your website, what is broken link building and why is it a good strategy?
When we talk about using broken link building as a strategy for linkable assets the task is simple but can require some time to achieve.
First, you would have to visit countless websites that cover different aspects of the same niche as your eCommerce website.
Once there, you will click on the different links that they provide in their articles, searching for links that no longer work or are “broken”.
Once you have found these, you will contact the website where the link is found and offer your website as an alternate link to replace their broken link.
The content you offer as an option to the broken link’s website owner can replace the information that they received from linking to the other website.
Hopefully, if your website meets their needs, they will replace their broken link with a workable link to your website, thereby increasing your standing.
5th Strategy: Ego Baiting
Ego baiting is an easy way to create effective link-building. Just like with anything, when you learn how to deal with egos it can benefit your website link-building efforts drastically.
The way it works is when writing content for your website, you find other companies to feature and link to.
This tactic will not only benefit the companies that you feature, but they also benefit your website by “baiting” the egos of the companies you feature.
The result is more backlinks and referral traffic to your website due to them promoting it.
6th Strategy: Be Controversial
One thing that is important when building a linking asset is to remember to make your content controversial. You do not want to be considered biased in any way.
When you start generating a lot of biased content, you could hurt yourself by getting a negative vibe from people who do not share your bias.
However, if the content that you provide is controversial, you are more likely to find more websites willing to backlink to your website because it shows that you are a source that will provide truthful and relevant information, regardless of your personal feelings on particular brands or products.
7th Strategy: Give Stuff Away To Bloggers For Free To Review!
There is an old business saying that supports this strategy, and that saying is, “you have to spend money to make money.”
Although you might have to eat the cost of the stuff that you give to bloggers, if they enjoy your products and backlink to your website after reviewing the products, this could lead to more people coming to you to purchase your brand or product due to the reviews they have read on their favorite blog.
8th Strategy: Create Content Partnerships With Relevant Sites
Creating content partnerships can help to grow your notoriety as an expert and unbiased website amongst a group of consumers and authorities in different areas.
When you partner with a content site relevant to your own, their site and your own can build on each other and the people that visit both sites.
9th Strategy: Develop Affiliate Partnerships
When you looking to develop an affiliate partnership, it is important to remember that you want to pair with the right partner.
This partner should benefit your consumers, and the content on your site should benefit their website, as well.
When you decide to go this route, you have to remember that it can take time and it can be tricky to develop an affiliate program.
First, you need a clear program that you can prove to people is profitable for you and them.
This will attract the right affiliate partnerships to help and grow your website and help to grow your partner's standing, as well.
10th Strategy: Influencer Product Reviews
Influencer product reviews are capable of allowing you to get an ample amount of links back to your website.
When you choose to go this route, you will want to make contact with different websites and bloggers that specialize in your niche.
Choose a product from your website that you want them to review, and see if they will be willing to review your product on their website. Depending on the cost of your product, it can be an excellent way to get a quality review for a low cost.
However, some larger website publishers might require you to pay them to review your product. This can be tricky.
You have to make sure that the place you use doesn’t show bias or favoritism towards your product in their review because you paid or provided them with the product. This will help to make sure to increase your credibility.
11th Strategy: Unlinked Brand Mentions
When someone mentions your brand, it doesn’t help much if they do not link to your website and business.
With Google, you can set up alerts that will tell you when someone uses your brand on their website. This will allow you to check websites to make sure your brand is being linked back to you.
However, this can be fixed. If you see that a company has used your brand but didn’t link to your business, you can contact the website and request to have your business linked through their website. It is important to mention that this usually only works well if your brand is well-established.
12th Strategy: Create A Feature That Makes Your Products Shareable
When building and expanding your website, it is always important to think about the future.
With this, we recommend that you create some sort of feature on your website that will all customers share the products they like with their friends and family.
After all, with today’s social media, if your products are not shareable, you are missing out on constant free links and advertising for your site.
You want to be ready for any situation, and when you make your products shareable, you will make the likelihood of your products reaching more people guaranteed.
This feature does not have to be drastic or highly advanced, but the idea is to allow people who like your products to share them with other people that will enjoy your products.
13th Strategy: Create Newsworthy Content To Get Your Site Press
Anything that you do for your company or website that can be construed as newsworthy will help to gain your website visibility.
Therefore, when you are creating your content, you can focus on information and content that the media might find interest in and report on.
This will be able to help build and bring press outlets to your website, which will get you exposure in a positive way.
If the content is good enough, you may be able to gain backlinks for media outlets back to your website that will increase visibility and traffic on your website.
Looking for an ecommerce link building expert?
If you're looking for an ecommerce link building expert, you're in the right place.
I've been building authority links for a variety of ecommerce companies for the last 2 years, and I'm ready to do the same for your business.
Schedule a call with me today to learn about the ecommerce link building services I can offer you.
Does Your eCommerce Store Need More Links?
If your eCommerce store needs more links, I recommend looking into some of the various strategies I went over in this article.
Depending on the needs of your actual site, different strategies could work better for you than others.
You should take your time and research which strategy will give you the best prospects and prepare your process.
Remember that you can make any of these strategies work for you, but you have to be willing to put the time in or pay someone to put the time in for them to be entirely effective.
Mistakes To Avoid In eCommerce Link Building
Now that I’ve outlined strategies that you can do to build eCommerce link-building for your website, I want to go over some things that you should be wary of.
After all, there is always a right and wrong way to do something, and eCommerce link-building is no different.
1. Targeting Competitive Keywords
Whenever you go to link build for your eCommerce website, you should avoid targeting competitive keywords.
You want your website and content to have a fresh feel to it, and this is important to create a unique feel to your website.
However, if you start using and targeting keywords that are frequently used by your competitors, it will diminish the effect of your link-building strategy.
2. Not Building Links To The Home Page
Regardless of how well-developed your home page might be, it is not a good idea to build links to this page because it will not provide people with a good backlink.
Usually, other websites look for certain types of content, like information or content blogs to backlink too because it will provide their readers with additional information or compliments the information that they provide.
However, home pages are not the best place for this type of information.
3. Not Creating Link-Worthy Content
When you want to focus on link building, you need to pay close to the content that you provide on your website.
Anyone can just add various blogs that do not add any substance to a niche for their readers, but this is not the type of content that people want to link back to.
You want to make sure when you are developing the link-building strategies that you are considering that you also think over the content that you are going to present and use for people to link back to.
If the information you present to people is garbage or doesn’t have any substance, then your strategies will fail due to not creating content that other people think is worth sharing with other people.
4. Focusing On Quantity > Quality
Finally, whenever you are doing anything, you want to make sure the quality of your product or content is excellent to keep drawing in new customers and partners.
However, some people get focused on quantity and forget that the content needs to have quality and substance.
You are better off creating one quality article for other websites to backlink to than 20 articles that do not provide the readers with anything. This can be a huge downfall for any strategy, regardless of how well-thought-out it might be.