Top 5 Healthcare SEO Statistics

1. 5% of all Google searches are health-related.
2. Patients who booked healthcare appointments ran 3x more searches than those who didn't.
3. 93% of web experiences start with search engines like Google and Bing.
   
4. Over 100 billion searches related to healthcare were done on Google in the last year, amounting to 273 million healthcare searches each day.
5. Businesses with a blog are over 1000% more likely to get a positive ROI.

Healthcare Marketing Statistics You Need To Know

• Out of all Google searches done, 5% of them are related to health in some way. The site is a primary source for people around the world to find answers to questions, health, and medication included.
  
• Search pushes 300% more visits to websites for hospitals than non-searches do. Using search is a useful way for people to learn about and get in touch with healthcare professionals on the internet.
  
• People who reserve healthcare appointments make 3x more searches than people that don't A customer needing healthcare services must do lots of research, boosting the rankings of companies and independent practitioners in the process.
  
• People conducting research into nursing homes, physical therapies, and optometrists are more likely to utilize a search engine like Bing or Google. More than 60% of consumers do a web search before booking appointments.
  
• 94% of medical patients use web reviews to conduct evaluations on healthcare providers. Checking out reviews is a good way for potential patients to understand the general services and atmosphere of a physician's workplace.
  
• 84% of consumers rely on reviews at about the same level as they do personal recommendations. Good review management is imperative for taking in new patients.
  
• Just one out of six web reviews for prospective patients are needed for an opinion to be made about a clinician's medical practice. One poor review can turn away many people.
  
• 81% of customers, clients, and patients aren't happy with their healthcare experience. To keep up positive reviews, providers can form good relationships with patients and encourage them to post on the internet.
  
• 43% of Millennials will probably switch healthcare practices in the next decade. Giving experience to this age group is imperative for maintaining patient retention.
  
• In the United States, ad spending in the healthcare industry rose by 11.5% from 2021 to 2022. For healthcare marketing expenditures, the US spent more than any other country in the world.
  
• Spending on digital ads in the US healthcare industry is forecasted to rise by 10% by the end of 2023. The same rise is expected in 2024 also.

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• Digital advertising spending for healthcare became greater than the amount spent on television in 2021. During that year, 46% of all healthcare ad spending was done on digital marketing.
  
• $288 is the average price for a healthcare leader. Since digital advertising spending is growing, marketers pay more money for all leads purchased.
  
• 88% of healthcare appointments are done over the phone. Potential patients that conduct online research like to call since healthcare is considered a private and personal matter.
  
• Of all healthcare appointments made, 2.4% of them are scheduled over the web. Patients are oftentimes hesitant to give up personal health info on the internet.
  
• People looking into physical therapists, chiropractors, and nursing homes often contact providers once a web search is finished. Consumers sometimes begin with online searches, then immediately make phone contact.
  
• In a year phone calls influence $1 trillion worth of American consumer spending. Phone calls are a convenient way for customer conversions.
  
• Phone calls can convert up to 15 times more revenue than web leads do. Phone calls are also the most valuable conversion that healthcare advertisers can push. Through tracking the phone call pushes with healthcare ads, one can gauge a full return on investment and adjust to their preferences.
  
• People that make phone calls convert 30% quicker than internet leads do. Calls give a shorter return for an organization's investment in marketing.
  
• The retention rate for callers is 28% greater than internet lead retention. Pushing calls by healthcare advertising campaigns is profitable in the long term since calls are done by loyal customers, unlike many web leads.
  
• 45% of health advertisers reveal that phone calls have greater conversion rates with a bigger order value in comparison to other engagement forms. Calls are usually the most profitable marketing conversion for the healthcare industry.
  
• 33% of health providers show 25% more phone conversions in the last year. Patients have called more since the COVID-19 pandemic and are also contacting with plans for an appointment scheduling. The value and volume of phone calls is rising for numerous health providers over the last three years.
  
• 81% of healthcare advertisers think calls that are inbound and phone conversations are a primary component in a company's initial digital strategy. Healthcare advertisers aim to use phone call analytics to gain knowledge of patients to adjust marketing plans.
  
• 77% of healthcare advertisers believe that inbound call insights can reduce spending. Info from inbound calls can also assist healthcare advertisers in acquiring a larger influx of patients and building unique experiences that keep them coming back
  
• 76% of patients made a phone call at some time in their life that was related to healthcare. This has increased by 9% since 2021.
  
• 80% of health-related customers believe that the experience a company gives to them carries the same level of importance as the service and products they sell. Customer expectations are higher than ever before, and health marketers are tasked with meeting up with them through calls and other means of contact.
  
• 65% of healthcare customers have severed ties with brands over the poor experiences that were received only once. Failure to provide good caller experiences can cost consumers and revenue.
  
• Phone calls are the most frustrating thing for 32% of consumers. Scanning inbound calls isn't the only thing that healthcare marketers are responsible for. They must also gather data on every caller for fast action in addressing their concerns.
  
• 41% of health advertisers have given or anticipate giving a better patient experience by boosting conversation intelligence in their entire operation. Conversion intelligence data is good for enhancing targeted advertisements. It's also useful for email campaigns and serving personalized web experiences. All of this is predicated on phone conversations.
  
• Patients look for greater levels of personalization on phone calls than any other way for voice communication. Therefore, personalizing the call experience is needed for converting people on the phone to patients at a practice.
  
• When a health provider does well at personalizing their customer interactions, 49% of their patients believe they care about earning well and 47% will likely pick them first. Patient loyalty is directly tied to personalization.
  
• 66% of people that use the internet search online for info about different medical issues and diseases.
  
• Organic search is crucial for visibility online and is usually the first part of a customer's journey to later converting. They rely on Google to get answers to what they need to know or want before making further inquiries with a medical professional.
  
• Leads for SEO have a 14.6% close rate in patient conversions, with 1.7% outbound leads.
  
• Over 100 billion searches related to healthcare were done on Google in the last year, amounting to 273 million healthcare searches each day. Google is one of the most popular sources for getting health information, such as symptoms for different disorders.
  
• 63% of Google's users make choices based on the location of their place of work and home, showing that location targeting is important in the healthcare industry.
  
• Spending on digital advertisements in healthcare will increase. At the end of 2021, it went over $11 billion. However, the healthcare industry has slowed in digital advertising because of privacy concerns from customers and patients. Still, patients today are more computer-literate. Marketers are investing more of their money in digital marketing, as a result.
  
• Healthcare marketers pay $3.17 per click. Advertisers are always competing for ad space on different sites. As such, health advertisers pay this price to slow the competition down.
  
• $162 is the average cost for a healthcare leader.
  
• 68% of referral patients point to online reviews as the primary motivator for choosing physicians.
  
• 68% of patients will form an opinion about a practice by reading one to six reviews.
  
• Reviews are trusted by 84% of consumers, which is more than personal recommendations. Showcasing positive reviews on a website is a good way for patient attraction.
  

Healthcare SEO Statistics

• SEO is effective at driving profits for businesses. It can result in 100 times more traffic that's organic than what done on social media websites.
  
• Around 60% of digital advertisers believe that traffic deemed organic can drive the highest qualified leads.
  
• Some people think that SEO is too saturated to be worth an investment. Still, there is room for company development and profits when it's done intelligently. In one study done by an SEO company, it was found that around 31% of medical facilities aren't listed locally. This is about four times more than the other fields, proof that healthcare is open to business seeing success.
  
• Companies that don't have local listings sometimes don't efficiently optimize them. Around 48% of healthcare facilities have simple issues with address locations. When this occurs, two addresses for various listings or a wrong address will be shown. 30% of companies with no local listing have the wrong phone numbers.
  
• 66% of patients want healthcare organizations to respond to negative reviews. In surveys, company responses are either important or very important for providers to do.
  
• Along with SEO, content strategy is important. 78% of organizations invest in SEO and content advertising altogether.
  
• 92% of keywords have a search volume that's less than 10 every month, which makes the competitors for companies highly unlikely to have used all relative keywords for their business.
  
• Long tail keywords are proven to convert 2.5 more than short tail keywords do.
  
• More than 66% of web pages have no backlinks. Creating just a couple of backlinks on every page will more than likely push a better rank.
  
• 93% of web experiences start with search engines like Google and Bing.
  
• 40% of all revenue for companies comes from organic web searches. Healthcare organizations, therefore, need search engine optimization for audiences to find out about their practice.
  
• Every year, people conduct over 100 billion web searches on Google.
  
• 70,000 searches related to healthcare are made every minute of each day.
  
• Since 2015, near-me searches, have increased by 100%.
  
• Of all web searchers, 66% of them look on the internet for info about certain medical issues and symptoms of various diseases.
  
• 56% of web users search online for info about specific medical procedures and treatments.
  
• 44% of web users look on the web for physicians and other relevant doctors.
  
• 36% of web users look online for facilities like hospitals and clinics.
  
• The average close rate of all organic searches is 15%.
  
• Most email providers charge between $80 and $250 monthly, based on list size and other features. Compared to paid advertisement, video, and SEO, it's much more affordable for companies.
  
• In one study, it was found that the average rate of email openings for healthcare-related issues is 21%. The average click-through rate for healthcare email marketing is 2%. This is preferred since the stats indicate above-average click-through and email advertising open rates.
  

Healthcare Paid Search Statistics

• Healthcare digital spending on advertising will go over  $15 billion by the end of 2023.
  
• Companies make 8% for every dollar that's spent on advertising on Google.
  
• Costs per click that healthcare marketers pay are $3.17.
  
• For every dollar that's spent on pay-per-click ads, companies earn $2.
  
• Brand awareness to rise by 80% by running pay-per-click ads.
  
• The average conversion rate of Google Ads is 75%.
  
• Three-quarters of web users believe that paid search advertisements make finding information much simpler.
  
• Mobile pay-per-click comprises 52% of the total made on the internet.
  
• Pay-per-click ads convert 50% of the time.
  
• The top three pay-per-click advertisements go for 46% of page clicks from search engines.
  
• PPC ads are used by 325 businesses to sell their services.
  
• The average conversion rate of Google Search Network for the healthcare industry is 3%.
  
• The median conversion rate of Google Display Network for healthcare industry organizations is less than 1%.
  

Healthcare Referral Statistics

• The reviews for local organizations are read by 97% of web users.
  
• User recommendations are trusted by 92% of people, a much higher rate than brand recommendations.
  
• Businesses recommended by family and friends are trusted by people 88% of the time.
  
• Word-of-mouth advertising is used by 83% of marketers since it boosts awareness of brands.
  
• Three-quarters of users following companies on social media have discussions about them with friends and family.
  
• Online reviews were the primary reason that 68% of word-of-mouth referral patients chose a specific doctor.
  
• Negative experiences with a company are shared with the families of 46% of patients.
  

Healthcare Content Marketing Statistics

• Companies using content advertising get six times greater conversion rates than those that won't.
  
• Businesses with a blog are over 1000% more likely to get a positive ROI.
  
• People spend seven hours consuming online content, on average.
  
• Content marketing is used by or will soon be used by 95% of healthcare businesses.
  
• More than 70% of advertisers believe that content marketing leads for companies.
  
• Knowing businesses through their web content is preferred by 70% of web users.
  
• Companies with blogs generate 67% more leads every month than businesses that don't.
  
• Content marketing was cited by 60% of users for motivating their buying choice.
  
• Compared to marketing that's done traditionally, content marketing generates 54% more leads.
  
• Articles and blog posts are utilized by 31% of marketers brand awareness increases.
  

Healthcare Social Media Statistics

• Medical information shared by people on social media is trusted by 90% of users between ages 18 and 24.
  
• Social media is used at least one time every day by 86% of people.
  
• Social media is used by many times per day by 72% of people.
  
• In the US, social media is used by 70% of people.
  
• At least 60% of physicians think that social media helps the quality of care given to patients.
  
• Decisions about what doctors and hospitals to visit are used by 41% of consumers over social media.
  
• Information found on social media influences 40% of consumers and how they handle their medical decisions.
  
• Healthcare info is sought by 33% of people that use social media.
  
• Only one-fourth of all American hospitals have social media accounts.
  
• 43% of baby boomers turn to social media for questions related to their health.
  
• Only 15% of hospitals have hired a social media manager. However, 6% of hospitals use interns to maintain their social media presence.
  
• In one study, it was learned that 56% of violations of HIPAA were from improper use of social media.
  
• Just 31% of healthcare companies have guidelines on how to properly use social media.

References

1. https://www.invoca.com/blog/healthcare-marketing-statistics
2. https://stodzyinternetmarketing.com/healthcare-marketing-statistics/
3. https://www.ruleranalytics.com/blog/insight/healthcare-marketing-statistics/
4. https://www.webfx.com/industries/health/hospitals-healthcare/statistics/