1. Find informational keywords which people interested in your company's industry search for.
Then, create in-depth articles which answer the searcher's question. Make sure that each article you publish only has original images (never use stock photos, they will hurt your site's SEO), HTML table elements, and external links to authoritative websites like .edu or .gov sites.
2. Find buyer-intent/focused keywords potential customers and make landing pages that help the user contact your team as soon as possible.
Pro tip: Don't create a long article explaining what your service is and how it works when the searcher is looking to buy your service. The reason is because the searcher already knows what your service is and how it works, they just want to find a company to solve their problem (e.g. "plumbing near me")
3. Find "statistics" keywords that journalists search for
Then, make informational articles that provide the reader with statistics on a certain topic. For example, I made a statistics page "average attention span" which now ranks #1 for the target keyword and has landed crossrivertherapy.com more than 100 high-authority backlinks over just a few months which has helped increase their organic traffic by 3,000%.