Should you outsource link building?
Link building is one of the most important on-going tasks you need to do to improve your website's SEO.
Most business owners don't have the time, energy, or even skills to setup a link building system that will serve them for years.
Outsourcing link building services.
After all, link building is very time-consuming and compared to other digital marketing strategies, it is more affordable.
Therefore, you can outsource building backlinks and not have to worry about whether it is being done as quickly and efficiently as possible.
Keep reading to learn everything you need to know about how to outsource to and hire a link building agency or expert consultant.
Benefits of Outsourcing Link Building
Now that you have a solid concept of what link building is, I can talk about the benefits you will get by outsourcing these services. After all, there wouldn’t be any point to this service if it wouldn’t be beneficial in the long run for your online visibility.
1. Outsourcing Gives You Faster SEO Results
One of the most important benefits of outsourcing is that you will get faster SEO results by using experts that know the ins and outs of link building and already have their contacts and resource links to build from.
This is important because if you have to do all of this on your own, it could take months before you ever get any results, or at least significant results.
Just like with most business marketing strategies, link building amounts to time is money.
Therefore, by outsourcing, you are capable of getting faster SEO results for your website, rather than having to deal with the lost time it would take to learn how to link build properly.
Plus, it will help to keep you from making mistakes that an outsourcing firm will be able to avoid.
2. Outsourcing Link Building Is Cheaper
When you are running a business, time is money. This is an important concept that every business owner has to deal with. Outsourcing is an excellent way to reduce the cost of link-building services.
After all, link building takes a lot of time to network and do properly.
Although you could pay someone in-house to do link building, if they are new to the concept, they will not be as effective or efficient as it would be to outsource the service.
Plus, hiring an outsourcing firm will allow you to get results faster, which will ultimately make outsourcing link-building services cheaper in the long run.
3. Outsourcing Takes Time Off Of Your Plate
When dealing with Google, you have to understand that their algorithms are always changing, and it can be difficult for someone that is not familiar with things harder to keep up.
Most outsourcing firms are on top of these changes, which means your website will have the latest links available, which will increase the effectiveness of the link-building capabilities.
This will help to save you time because you will not have to worry about keeping up with these changes yourself.
The firm that you hire can do so for you, which will increase the effectiveness of your outsource link-building efforts exponentially. So, remember that outsourcing link-building services will greatly reduce the time you have to worry about it.
4. Outsourcing Provides Consistency And Predictability
Whenever you do link building in-house, you have to worry about the skill level of your person or team being competent and knowing how to do the service effectively.
On top of that, you also have to worry about your team's capabilities of keeping up with the various changes that happen frequently to change how link building works.
Therefore, outsourcing this service can help to provide you with consistency and predictability about the returns that the service will gain.
Unlike with an in-house team, you will be able to marginally predict the outcome of the link-building services that you are paying for when you outsource this service.
5. Link Building Is A Full-Time Job
When I cover hiring an in-house link builder, you have to understand that link building is a full-time job.
Therefore, the person that you have working on link building will not have the capabilities of doing other tasks besides link building.
This means that you will be responsible for paying this person a full-time salary, regardless of the effectiveness of their efforts.
However, if you outsource your link building, you can pay a smaller fee to a firm that specializes in link building and has the knowledge and resources to ensure that your efforts will be more effective.
Plus, you will not have to constantly monitor and worry about the in-house employee and their link-building skills.
When You Should Outsource Link Building
We’ve discussed the benefits of outsourcing link-building services, but that does not always mean that you should outsource this service.
Keeping this in mind, here are some of the instances that you should consider outsourcing this service to get the best return on your time and money for the service.
Keep in mind though, there are instances that link building shouldn’t be outsourced, but these instances will be discussed in further detail later on in this article if you do not feel that outsourcing is the right choice for your business.
1. If hiring an experienced link builder is too expensive
As I stated previously, link building is a full-time job, and due to their specialty, hiring an in-house experienced link-builder can be an expensive endeavor.
Therefore, you outsourcing this service can be cheaper in the long run, and you do not have to worry about constantly monitoring an individual daily to ensure that your money is being well spent.
The price that you would pay to an in-house employee would be exponentially more expensive than outsourcing the service to a firm that specializes in these types of services daily and already has the means and contacts to make the service beneficial faster.
2. If you need to get links right away
Training an in-house employee to understand link building can take time. Even if you hire an in-house person to do these services it will still take time to effectively begin linking to reputable sources.
However, when you hire a firm to do your link-building for you, then you will notice a faster return on getting your links going than with someone that is starting from the ground up. This is a time that you will want to outsource this service to ensure you get links built as fast as possible.
3. If you need help creating a link building strategy
Whenever it comes to online marketing or marking in general, it is always best that you have a strategy on how you will get the most out of a particular service.
By outsourcing link-building services, you will be able to get help in creating a quality strategy that will provide you with better results than trying to do everything in-house, especially if you are unfamiliar with link-building.
4. If you don’t have enough time to do link building yourself
If you are running your own business, several things will keep you busy regularly. By outsourcing link-building services, you will be able to free up time without having to worry about one thing during the day.
After all, link-building is a full-time job, and if you are running a business then you already have a full-time job. This will help to give you wiggle room on your timing schedule and help to remove one thing off of your list.
5. If you need to scale your current link building efforts
Did you try hiring an in-house link-builder but you are finding their work is not meeting your scaling needs for what you have projected? This is a high indicator that you might need to outsource your link-building efforts to a firm that is equipped to meet your demand.
Link-building can be time-consuming, and it can require extra resources and contacts than what an in-house employee can generate promptly. At this point, outsourcing your link-building efforts might be the most beneficial.
6. To gain knowledge
Even if you have been building links for your company successfully, you should always be looking for ways to increase your knowledge of how SEO and link-building can best benefit your business.
There is only so much about this marketing method that you can learn on your own, considering how fast the internet constantly changes.
By hiring a link-building agency or consultant, you can work hand-in-hand with their team to learn new and exciting ways and methods that you can put into your efforts in the future.
When You Shouldn’t Outsource Link Building
Although there are direct benefits to outsourcing link-building, I understand that there are going to be times when it might not be the best thing for your business.
Here are instances when you should not outsource link building.
1. You’re looking for digital PR
You should understand what link-building is. It is not a substitute for digital PR services, and it will not help to positively promote your actual business.
Link-building will only help to make your website more visible to potential customers and clients that might be looking for what you are selling or providing.
Therefore, if you are looking for a digital PR campaign, you might not need to outsource your link building. It might not help with what you are attempting to do.
Digital PR is designed to help increase the traffic and popularity of your website or brand, but outsource link building is designed to make sure that your company can be found higher on search engine results.
2. You don’t have a thought-out SEO strategy
Understanding SEO strategy is an important aspect of it being used properly. Although SEO is an effective long-term way for you to get website traffic, outsourcing link-building will only help if you understand and have a well-thought-out SEO strategy.
3. You have strict requirements and an agency can’t hit your standards
When starting link-building, you should have some sort of idea of the results that you are shooting for.
You should set up a group of strict requirements that you want for your link-building, and if you can’t find an agency that can meet your standards, then you might want to consider a different agency or hire a professional link-builder to come and work for you directly.
4. You expect your site to receive referral traffic from the links an agency builds
Just because an agency builds links to authority and relevant sites does not mean that your website will be referred to traffic by those sites.
This is not what outsourcing link-building will get you. Therefore, you should not outsource your link building if you are looking for referral traffic to your website.
5. You can’t afford the costs of outsourcing link building
Outsourcing link-building, although one of the cheaper marketing strategies, can still cost a good chunk of money depending on the size of the campaign you wish to launch.
Therefore, it is important to understand that you should weigh the costs of outsourcing your link-building to the benefits that it will provide your business.
9 Steps For How To Outsource Link Building
Now that you understand the benefits of outsourcing link-building and when you should and shouldn’t search out these services, it is time to go through the steps you should follow if you feel outsourcing link-building is right for your business.
The following are 9 steps that you should follow if you decide that outsourcing link-building is the right path for your needs.
1. Do some research
Research is always the first step that you should do before considering anything new for your business, especially if you are new to digital marketing.
After all, you cannot make the best decision for your needs if you are not aware of what that might be. When we say research, there are different aspects that you should research:
- Basic link-building information
- How it works
2. Understand how much you should be paying
The best thing you can do after researching is to go and check the different pricing plans that agencies or consultants offer. This will help to provide you with the best source for figuring out how much this type of service should cost you.
After all, spending money to make money only works if it helps you to gain a profit. This can be a profit in revenue or just traffic by making sure the right people are visiting your website.
3. Ask for examples
Once you have narrowed down your list of agencies, you should check with each one left on your list and have them provide you with examples of their link-building skills. This will help to further narrow down the right agency for the job that you are looking to fulfill.
4. Inquire about the link building agency’s workflow
Before you decide on an agency, you should know what their workflow looks like. If it is a smaller agency, they might not be able to adequately provide you with the link-building volume that you require.
After all, if the agency cannot keep up with your required work requirements, then they will not be the proper fit for your business.
5. Beware of over-promising
There is only so much that people can expect from link-building, and therefore, if what an agency is promising seems too good to be true, then it probably is.
After all, link-building does take time, and it doesn’t guarantee that people will visit your website. So, if an agency is promising these things, then you should be wary of this agency and look elsewhere for quality services.
6. Avoid black-hat SEO & backlinks
While in your research phase, you should research what black-hat SEO and backlinks are that way you can consider them.
This will help to provide you with the best information possible to ensure you are not wasting your time.
You should make sure that the agency you hire doesn't have any complaints about them in this area.
7. Understand the process
You cannot adequately perform a job or hire someone to do a job if you do not first understand the link-building process. You need to understand what entails, otherwise, you will not know if it is being done correctly or adequately.
When it comes to marketing, you want to make sure that you are getting what you pay for, but if you do not understand the process of how link-building works, then you will just be wasting your time and money.
8. Set clear expectations on both sides
When you go to hire a link building agency, you should have clear expectations of what you are looking for and what you expect for them to provide. This will allow you to avoid any sort of confusion in the future.
If the agency you are considering is not capable of meeting your expectations, then you should move on to another agency.
That being said, you should meet their expectations, as well, and make sure that you are following their protocols to ensure that their work is not being done in vain and it will work properly.
9. Find a link building agency or consultant
Finally, after you have researched and researched, it is time to narrow down to your final choice.
By this step, you should understand exactly what you want, and you should be able to express this to the agency or consultant that you have chosen to ensure that everything will be done correctly.
After all, every agency works differently, and you need to go with the agency that will be the best fit for your business and your needs to ensure that hiring them will be worth it in the long run.
What Makes a Good Backlink?
Before I go into what makes a good backlink, you need to know what a backlink is and what link building is in general.
Link building is a process that people use by generating hyperlinks that will connect their website to a different one. A hyperlink is another name for a backlink.
How do these links help? One of the biggest ways to advertise online is by making sure that your website shows up in the early results of search engines. To do this, your website has to meet certain stipulations to appear in front of other like-minded websites.
Using hyperlinks is not the only thing that will determine your placement in search engine results, but it is one of the best contributors to the success of your online marketing campaigns.
After all, if your website isn’t seen then it cannot generate new business, which is one of the main reasons for digital marketing campaigns.
Now that you know what a backlink is, I can discuss what will make a good link, rather than an ineffective one. It is important to note that most companies will hire a digital marketing firm or an in-house employee that specializes in just working on outsource link building.
Now, what makes a good link? Three major aspects need to be considered to make a good link: Authority, Relevance, and Anchor Text. Here is a little about each of these aspects and what makes them important to outsource link building.
When talking about outsource link building and authority, there are two areas you have to consider. You need authority to the website and authority to the page where the backlink is placed.
Whenever you backlink from your website, you want to ensure that the link you use goes to a website that is considered an authority of quality content on the matter at hand.
For example, when creating your SEO website, you will want to backlink to a website that is classified as being an expert site and has high rankings for search engines.
When Google and other search engines look at this and the consistency that you do this properly, it will increase the authority that your website and pages gain.
What does this mean? This means that your website and pages will gradually move up on the results list in search engines.
You should know that this process can take time to build up, and proper outsource link building is not something that can be accomplished in a few days or even weeks.
When it comes to page authority, Google cares about the quality of the content and the relevance of the content on a page. When determining the authority of a page, Google looks at your page from the perspective of a visitor. They look at the links you provide on your page to see if those links have a high position on SERPs.
If it does, then this is an indication to Google that you provide quality content on your page, which will increase your ranking and move your page or website up on the search engine list.
However, if they do not consider your page or website to be an authority website, they will reduce the likelihood of your website is high up on any search engine’s result list, which could hurt your online presence.
The next most important aspect of outsource link building is relevance. What does this mean? Well, simply put, it means that you need to use links that are relevant to the content that you have written on your web page or website.
For example, if your website is designed to sell vacuum cleaners, the backlinks that you should use need to be relevant to vacuum cleaners in some manner.
They need to provide substance to visitors of your website. So, if your website is about vacuum cleaners, if you have a backlink from a website about cars, Google would likely not consider the website relevant and thus improve your rankings.
When reading through a blog post online, anchor text is the text in the article that you can click on to go to another page or website.
The words used as anchor text must be relevant to the website that it is being linked to.
For example, if you are writing a blog post about vacuum cleaners and you want to direct people to your website where you sell vacuum cleaners, you might use the anchor text “best vacuum cleaners” in your blog to do this.
However, if you were to use anchor text like “best game of 2021”, then Google would lower your result ranking and it would overall hurt your result rating making your website harder to find when using search engines.
Therefore, you need to ensure that you use quality and relevant text as your anchor text for outsource link building to work properly.
Looking To Outsource Link Building Services?
If you're looking to outsource link building, you're in the right place.
I've been building authority links in a variety of industries for the last 2 years, and I'm ready to do the same for your business.
Schedule a call with me today to learn about the link building services I can offer you.
When done correctly, outsourcing link building can be an excellent way for you to ensure your website will be found by the right people that will require the goods or services that you promote. However, this is not a quick process.
You can choose to do outsource link building in-house, but unless the person you hire has full knowledge of what they are doing, it could take quite some time to gain results.
Firms that deal with outsource link building have already established contacts with thousands of websites that have proven to have authority and relevance in the eyes of search engines, like Google.
Therefore, where it might take two to three months for your in-house team to make a difference, in hiring a firm that specializes in this service, you could see results in as little as two to three weeks.
Regardless of how you choose to go about this service, this is one of the best digital marketing tools to help gain visibility for your website.
If you are looking to increase your website's organic traffic and rankings, outsourcing link building is something that you should consider doing.
However, it is important to remember that although effective, other digital marketing services can complement it to help improve your online presence, and you should consider these things as early as possible to maximize the potential and effectiveness of your website.